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Journalistic Languages Lecture 8
Broadcast VS print headline To have an idea of what is similar and different in the headline writing conventions for the two media (print and electronic) There are key differences in how broadcast headlines and print headlines function. It isn’t just about the difference between paper and screen . It’s also about the nature of the medium and audience demographics. With respect to sensory organs When we write for a print medium, we actually write for the eyes Broadcast writing is writing for the ear , [for eyes, we add visuals] In newspaper, our major weapon/tool is text . It is through the choice of words that we create an emphatic picture in the minds of the readers. We don’t have the option to reinforce/strengthen our words with visuals [though we have a limited option of including Picture(s)]. In TV however, we can combine many elements and tools (visuals, sound, text and graphic effects) to serve the same purpose. Although in many ways, this convenience of many optio...

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